Lil Wayne has announced the launch of his own weed brand, GKUA Ultra Premium.
The strain is currently available in select Los Angeles stores as a flower and concentrate, as well as vape batteries and cartridges, according to The Fader. A wider release drops 2020.
“I used to just want to get high, now I smoke to get inspired,” said Lil Wayne of the launch of the brand . “With GKUA, I’m sharing a feeling that I love.”
Each of the strains contain the “highest natural levels of THC available.” The debut strain, Hollygrove, is named after the rapper’s childhood neighborhood in New Orleans.
“The combination of our incredible products, market knowledge and commitment to quality, paired with the unmatched fanbase of Lil Wayne, the ultimate cannabis connoisseur, creates an unprecedented opportunity to create a cannabis brand that values creativity and the artistic pursuit,” said GKUA co-founder and president Beau Golob. “It’s an honor to lead this company along with Lil Wayne, curating a premium line of products that inspired people and feeds their creativity.”
Wayne joins a slew of other celebrities who have entered the cannabis marketplace, including Snoop Dogg, Whoop Goldberg, Willie Nelson, and Wiz Khalifa.
Watch a launch video for GKUA Ultra Premium via the Instagram video embed below: