Drake hit the ‘Gram with a post earlier today teasing a new company called More Life Growth Co. The post didn’t provide much context aside from a private Instagram account @morelife. At first glance, you might think this could be something to do with music but it appears from several comments that it’s a new business venture. A few suggested that it’s a new weed brand which would make total sense — he’s a rapper from one of the few countries where weed is legal. Why the hell wouldn’t he get into the game?
Although it’s yet to be confirmed, it appears that he kicked off the campaign across his hometown of Toronto today by having his team give out free bouquets of flowers to random citizens. Additionally, media outlets and offices also received some free flowers from The Boy. According to Breakfast Television Toronto’s Dina Pugliese, The Boy will be making an official announcement about More Life Growth Co. this Thursday.
If you're in the Downtown core…Be on the lookout for @Drake's #MoreLife team as they're giving out flowers!! The boy is tryna brighten up your day and spread love and good vibes in the city!! pic.twitter.com/L7te6uJCTj
— Mastermind (@Mastermind) November 5, 2019
— Emily Springgay (@emilyspringgay) November 5, 2019
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That one time when @champagnepapi sent me flowers! Ok….so his team is out and about spreading all kinds of positive vibes with flowers to unsuspecting peeps today…but still. Lol! He’s launching a new business venture this Thursday!! Check out @morelife to be in the know. #Drake #MoreLife #AnyGuesses
Though Drake has yet to confirm the nature of the business, the U.S. and Canadian trademark databases have seemingly provided the answer. According to filings October filings, More Life Growth Company will sell cannabis products and accessories, herbal teas, dried plants, rolling papers, oral vaporizers for smoking, pipes, as well as apparel and footwear.
Stay tuned as more information about More Life Growth Co. becomes available.