The hip-hop tycoon has hired The Weeknd’s manager Wassim “Sal” Slaiby to represent him, Billboard reports. Slaiby’s roster of talent also includes Doja Cat, French Montana, Brandy, Ty Dolla $ign, and more.
The move comes as Diddy gears up for a new album as part of his long-awaited “Love” era. He has been in the studio with producers and songwriters including BongoByTheWay, Mario Winans, London On Da Track, Stacy Barthe, and James Fauntleroy.
“I’m making a classic,” he recently tweeted.
The 51-year-old mogul hasn’t released an official project since his 2015 mixtape MMM (Money Making Mitch). In May, he legally changed his middle name from “Diddy” to “Love.”