The Grammy-winning rapper has been named Playboy’s First-Ever Creative Director in Residence, it was announced today.
In her new role, she will provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial, experiential activations, and more. Additionally, Cardi will serve as the Founding Creative Director and a founding member of Playboy’s new creator-led platform, CENTERFOLD.
“It is a dream come true to officially join the Playboy family. I can’t believe this is real,” Cardi said in a statement. “For as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms.”
Ya girl is now the FIRST EVER Creative Director In Residence at @playboy!!! What a dream!! im getting the party started as the Founding Creative Director and a founding member of CENTERFOLD the new creator-led platform from @playboy. I'm so excited for everything that's coming 😏 pic.twitter.com/drz12FLfuC
— Cardi B (@iamcardib) December 2, 2021
Cardi is excited to get started in her new job. “I have so many ideas already – I can’t wait!” she added. “I’m also excited to launch our new creator-led platform, CENTERFOLD. Creators today deserve to express themselves freely and unfiltered. They deserve to feel safe in their creativity and sexuality. And they deserve to own their future. This is what CENTERFOLD is all about. For all those creators out there doing bold, revolutionary, truly culture-shifting things, come join me.”
This is the latest venture for the 29-year-old mogul. She recently launched Whipshots, a vodka-infused whipped cream, which sold out in minutes.
On the music front, she earned her second Diamond single with “Girls Like You,” her collaboration with Maroon 5, which has moved over 10 million units in the U.S. She becomes the first female rapper with two Diamond singles and the third woman ever to achieve the feat.
“Wow I got two Diamond records!” tweeted Cardi, whose 2017 single “Bodak Yellow” was previously certified Diamond. “Thank you sooo much @maroon5 for including me on this song and this is the song I cater to my daughter every time I perform it. I’m forever grateful.”
Wow I got two Diamond records! Thank you sooo much @maroon5 for including me on this song and this is the song I cater to my daughter every time I perform it.I’m forever grateful 🥲
— Cardi B (@iamcardib) November 30, 2021