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Beyoncé and JAY-Z have been announced as the new faces of Tiffany & Co.

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Beyoncé’s September cover story for Harper’s Bazaar was released this morning, but one little nugget buried in the piece is the announcement that she and husband Jay-Z are the new faces of Tiffany & Co.

According to WWD, the iconic jeweler is the sole sponsor of the magazine’s Icons issue and they will star in its next ad campaign (date still TBD). All the jewelry featured in the Bazaar cover shoot is by Tiffany, which undoubtedly paid a hefty sum for the prime product placement.

The Bazaar Icons issue is the stuff of legends, of course. Each September they hold a glitzy party at the Plaza Hotel in New York City to celebrate their cover with a slew of mega celebrities invited. Let’s not forget this is where Cardi B and Nicki MInaj had their infamous brawl a few years ago. Could Bey make an appearance at next month’s event? (No word on if they’ll be holding it again this year.)

Last December, the Black Is King artist made news when it was learned that she gifted Gucci Mane and Keyshia Ka’oir Davis’ new baby boy a gift from Tiffany: a silver fork and spoon set that retails for $250. Tiffany, which has recently been bought by LVMH and is going something of a rebrand, have yet to post the news on their social media but are expected to release the official campaign images soon.

Read more from Beyoncé’s Bazaar cover story and Tiffany shoot here.